A trademark dispute has whipped up some choppy surf in Santa Cruz, and Gibson Dunn has signed up for lifeguard duty.
The firm is working pro bono for the nonprofit Santa Cruz Surfing Club Preservation Society and Harry Mayo, an 85-year-old former surfer who owns a museum-quality photo collection of the early days of wave riding in Santa Cruz.
The two are suing (.pdf) another surfer, alleging he falsely trademarked the original Santa Cruz Surfing Club’s logo. Mayo and the Society say they used the logo in commerce first — including on a batch of fundraising T-shirts licensed by Levi’s, one of which Paris Hilton wore on the March 2004 cover of Elle magazine.
The same month the hotel heiress was published wearing the $100 tee, defendant Ryan Rittenhouse applied to trademark the logo. He incorporated a for-profit entity called the Santa Cruz Surfing Club in summer 2007. Rittenhouse now sells apparel with the logo through what he claims to be “the official Web site” of the Santa Cruz Surfing Club.
Rittenhouse issued a statement in which he “condemns the evil misconstrued lies and false accusations.” He said he invested $150,000 in his business, which is operating at a loss, so the “perception that profit is the only motive couldn't be further from the truth.”
Bring on the lawyers, after the jump …
Recent Comments