Following in the footsteps of Orrick and Bingham — and many other firms across the country — San Francisco’s Sedgwick has shortened its name.
As of today, Sedgwick, Detert, Moran & Arnold will go by Sedgwick LLP.
Unlike Orrick and Bingham, though, Sedgwick has opted to drop the last three names completely, not just on marketing materials. “We like the clarity of simply being Sedgwick,” Chief Marketing Officer Kathleen Flynn said this afternoon.
The firm rolled out the change on March 31, the 78th anniversary commemorating founder Wallace Sedgwick. Michael Tanenbaum, the East Coast chairman of the firm, explained the change in a video.
Flynn said Sedgwick has been called by its first name on the street for a long time anyway. The firm is using the change to promote itself as one of the nation’s top trial firms. “One name is easier for people to remember,” Flynn said. “We’re still building the business and transactional practice, but we’re going to lead with our legacy strengths as trial attorneys and litigators.”
Sedgwick celebrated its abbreviated name with a firm-wide bash today, complete with a video-conference program during which the first Wallace Sedgwick client service award went out to two client teams. Kudos went to the attorneys representing Caterpillar Inc. nationwide (led by partners James Keale, Gordon James III, Gregory Read, Steven Wasserman, Steven Di Saia) and to lawyers representing The Home Depot regionally (with lead partners Steven Roland and Gail Kavanagh).
None of Sedgwick’s name partners are alive anymore, Flynn said. The last to die was Bud Arnold, who passed away in 2004.