[Cynthia Foster]
Google, despite all its recent drama in the European Union, has pulled out a victory: the EU's highest court has ruled that the company does not infringe on copyright law when it sells trademarked names on the search ad market.
Google was originally sued by Louis Vuitton for selling its trademarked name to companies dealing in counterfeit goods. According to the Am Law Daily, the luxury goods-purveyor is particularly litigious and protective of its brand. It'll have to find someone else to fight, however, since Google's practice of selling the rights to advertise along side "Louis Vuitton" search results is legal in the EU.
It's not a 100% victory for Google, however.
From the Am Law Daily:
The court left the door open for companies to win damages from Google if they can prove the search engine giant knowingly accepts ads from counterfeit sellers and moves slowly to have those ads removed.
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