We just heard today that the Minority Corporate Counsel Association’s magazine, Diversity & The Bar, recently came out with a Top 14 list of “Leading Law Firm Rainmakers.” (Don’t ask us why 14 –- it’s not our list.)
Somewhat interesting is who the lawyers are: They include two in California, Wilson Turner Kosmo partner Vickie Turner and Fish & Richardson partner Juanita Brooks, both in San Diego.
But even more interesting to us are the tips and reflections these 14 people have about rainmaking.
After the jump, we talk about thinking ahead. Like, nine years ahead ...
- “After a long trial, I noticed that my book of business had shrunk considerably. I had to get out there and start over again.”
- “Traditional avenues of business development don’t really work in my practice … They’re not interested in legal seminars or being ‘wined and dined.’ How do you take the owner of the team to a ballgame? For me, reputation and word–of–mouth recommendation are the keys to generating new business.”
- “Rainmaking requires patience … Nine years ago I became involved with the State of Georgia Bar Association. Recently, that activity culminated with my being chair for the IP section of the bar. That’s the type of thing that gets your name out there and brings you new clients. Business development doesn’t bear fruit overnight; it takes time.”
For the other 12 names and stuff, check out the full Diversity & The Bar piece about the list.
— Pam Smith