No doubt being experts on such, ahem, sights, the men of the jury deliberated for three hours Monday and found that they weren’t confused by the back-pocket patterns, handing Levi’s a loss in its native San Francisco.
“They had it factored that ‘we’re in the Bay Area, we’re on our home turf,’” said K&L Gates IP lawyer Mike Bettinger, who tried the case for Abercrombie. “But we tried a smart case.”
Levi’s was represented by Townsend and Townsend and Crew. We’re assuming, naturally, that the Townsend crew was clad entirely in stone-washed denim, and that the Gates team was shirtless throughout the trial. Come on, Mike Bettinger, tell us at least the denim part is true …
"No,” he replied, “but there were plenty of jeans that were put into evidence."
— Zusha Elinson